Chris Brogan Coaches Dallas’ Social Media Farm Team

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Chris Brogan

I saw Chris Brogan (@ChrisBrogan) speak last Thursday night at the Angelika—a real coup for the Dallas Social Media Club (#smcdallas). Chris Brogan is an eleven-year veteran of using social media, web technologies, and mobile applications to build digital relationships for businesses, organizations, and individuals. He consistently ranks near the top of official blogger lists. Very impressive. I have been a fan of his no-nonsense blog and prodigious tweet stream for a while.

He was certainly convivial—quite clever and coy; however, I gotta admit it. I did not really receive much meat for the price of admission (and I’m not talking about the decimated appetizer bar). I’m talking figurative meat—those insider ah-ha moments and golden nuggets, those epiphanies that come from being submerged and steeped in the social media soup 24/7 and still thirsting for more.

He confessed that he wrote the talk on the plane, and I do think I saw him referring to a cocktail napkin a time or two. I will say that I loved his rapier wit, teddy-bear approachability, and keen sense of comic timing—kind of the Robin Williams of social media. Yet, there were many non sequiturs and streams of consciousness which seemed to flow off course at times. To be fair, I suspect he is used to speaking to the social-media uninitiated, so he focuses on the brass tacks (as opposed to the trackbacks). He seemed constantly surprised that we actually got his jokes. But then again, maybe social media is really just that simple:

• Be nice to people.
• Every person is in the company is in sales and customer service.
• Social media is about authentic relationship building.
• Be there before the sale – social media is about listening, helping, responding, and interacting.
• Reciprocity is what makes social media work.
• Highlight customers.
• Ask questions.
• Understand how to network effectively, and don’t stick to “just your vertical.”

I really liked this concept: “What if marketing were 2 parts helpline, 2 parts connection, and only 1 part selling?” And I liked his concept of farming and tending the garden (Hmmm . . . glad to know my blog of Aug. 23, 2009, was on the right track.) Just don’t want to confuse farming with Farmville. He encouraged us to think about planting seeds, tending, watering, and nurturing growth.

Still, I can’t help asking: Is this a ‘medium is the message’ lesson? (Chris did reference McLuhan several times . . . and Ogilvy) I’m just wondering if the 140-character, truncated messaging of tweets, texts, and pithy comments is defining the way we send and receive content—even in person? Is it impacting spoken language — reformatting and reframing our fundamental speech patterns and synapses? Maybe that’s it. Maybe we are all learning to expect and talk “tweet.”

Guess that means I’d better start brushing up on my Gowalla . . .

What would you like to ask Chris?