It was a kinder, simpler social media time. Twitter was merely a fledgling, and many of us in marketing were just trying to figure it out. Oh, how the Twitter worm has turned. Given its musky kerfuffle and political toxicity, I’ve been feeling a little nostalgic for my social media salad days. Thus, this post from 2009 seemed appropriate . . .
To say Twitter is hot is quite an understatement. In a world thirsty for leadership, everyone seems to be following these days. In the past week, I have attended some interesting presentations on the Internet and making sense of social media for business. It’s a reality and a resource—no doubt, but there is still rampant confusion about how to optimize it. I am very interested to know how you view social media and use it.
I met a true social media master this week—Ben Smithee. He is an astute Gen Y entrepreneur steeped in the savvy of social media—particularly for market research. He says no one has ever called him a guru, but I certainly would. Ben has an impressive grasp of all the latest and greatest tools. Regarding Twitter, he recommends we not Tweet as a business, but as a human voice. Make your messages personal and…
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