Healing Trumps Trauma

“Nothing ever goes away until it teaches us what we need to know.” ― Pema Chodron

Appalled. I guess that word describes my current state. I keep trying to come to terms with the abhorrent behavior of our 45th president. Though I work daily to find a place of personal peace, the fear still creeps in. I know all is in “Divine Order,” but I am struggling to discern what kind of order that might be.  What could be the silver lining here? What is the gift in this, as great spiritual teachers might ask?

Well, I have a theory, and I guess I’ll go with it, because it’s really the only way I can contextualize the escalating chaos. I had a light-bulb moment when I saw Jeffrey Lord, a conservative pundit on CNN, attempting to defend 45’s alarming “Morning Joe” Twitter rant. Lord resolutely proclaimed, “You can’t call the president crazy.” Wow!  I had to put down my phone. That one sentence summed it up.

  1. Why can’t you?

There’s something distressingly potent in Lord’s protest. Why can’t you question a disturbing, unhealthy pattern of behavior that could endanger the lives of others ― in the leader of the free world? Lord’s claim shines a light on a pervasive mentality that strengthens the stigma of mental illness in the U.S.  Admittedly, this is not easy terrain to navigate, but mental illness is not a weakness. It is not an insult or a bad choice. It’s a disease ― a disease of the brain.  If you have a stroke, like President Eisenhower suffered in 1957, someone hopefully says, “Hey, something is not right with you. Are you OK? Let’s get some medical attention.” But with mental health issues, it’s much murkier. There is so much shame and embarrassment involved; we don’t speak up. We don’t get involved. The condition may not be as immediately life-threatening as a stroke, but it can certainly result in tragic consequences ― especially if you are president of the United States.

  1. “Crazy” perpetuates stigma.

On another level, I was shocked Lord said “crazy.” It seems to be the media catchall for all aberrant or irrational behavior, and its derogatory connotation helps propagate stigma and patient isolation, too. We are so uncomfortable talking about diseases of the brain that our default is “crazy” or now ― “cra-cra.” This language leaves no room for dignity, recovery or healing. And the shame prevents many from pursuing treatment (if their insurance will even cover it, that is) ― whether they are diagnosed or silently contemplating suicide. In a world where “the overall suicide rate rose by 24 percent from 1999 to 2014, according to the National Center for Health Statistics . . . and the suicide rate for middle-aged women, ages 45 to 64, jumped by 63 percent over the same period,”  we cannot continue to humiliate or ignore those who exhibit signs of mental illness.

  1. An inside job.

And finally, there is the reality to face that if we elected a man suffering from mental illness, he is our mirror. It is time to take responsibility for healing our own inner wounds. It’s time to choose authenticity, conscious communication, mindfulness and healthy boundaries.   

But Trump’s coterie of codependent enablers (flying monkeys) is not helping matters. White House spokeswoman Sarah Huckabee Sanders defended Trump’s tweets, saying he “fights fire with fire.” And Homeland Security Advisor Thomas Bossert minimized the threat of violence associated with the president’s hostile CNN-assault tweet ― actually saying he was “proud of the president” for creating a social media platform that connects with the people.

The 25th amendment offers some guidelines, but the act of defining “unable to discharge the powers and duties of his office” instantly becomes political and complicated in the realm of behavior.  In addition, the psychiatric profession is still hamstrung by the 1973 Goldwater Rule ― enacted after Sen. Barry Goldwater, the GOP nominee in the 1964 election, was declared psychologically unfit for the presidency by psychiatrists surveyed in Fact magazine.  Goldwater won a defamation suit against Fact, and the resulting rule still prevents psychiatrists from voicing a caveat publicly without conducting an examination. Unfortunately, this further perpetuates stigma, as well― muffling open discussion of mental illness concerns under a cloak of disgrace.  There is probably a middle ground we can explore somehow.

So perhaps, from a quantum perspective, Trump is here to open our eyes (that have been “wide shut”). Maybe it’s time to end the silence, as the National Alliance on Mental Illness  (NAMI) is trying to do in our schools nationwide ― freeing our voices to tackle taboos that keep mental illness under the radar and under-treated. We are only as sick as our secrets, as they say, and questioning the mental health of the president in a constructive, supportive way might help lift the veil.

I am not sure of the answer, but at least we can start asking the questions about the very real behavioral concerns of this unconsciously virulent and externally triggered man leading our nation. It’s about his health ― and ours.

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From NAMI: If there is NOT AN IMMEDIATE THREAT OF DANGER but someone is acting irrationally due to his/her mental state, contact your local mobile crisis team. In the Dallas area, individuals may contact ADAPT Mobile Crisis at 1 (866) 260-8000.  If someone is acting irrationally due to their mental state and there IS AN IMMEDIATE THREAT OF DANGER to themselves or someone else, call 911. 

It’s All INREACH: Marketing Revisited

Inreach_sand“How odd I can have all this inside me and to you it’s just words.”

― David Foster Wallace, The Pale King

I hear nonprofits use the word “outreach” frequently.  We are doing an “outreach.” This can refer to everything from mission-driven programming — to marketing to fundraising.  They may even have an “outreach” department.” And many have even made it a verb. “We are outreaching across the globe.” But this brings to mind a sort of broad, cast-the-net-style effort, as opposed to a more targeted, precise, systematic approach — focused on engagement, conversions and revenue generation.  It’s like using the term email “blast,” versus “campaign” or “appeal.”

Recently, when I was working with one of my “heart” projects, I had one of those light-bulb moments. I really think there might be a more useful way to think about marketing for nonprofits — specifically digital tactics. And, actually, I suspect this can be applied across the board to other enterprises.

Ending the Silence is an important and powerful new program designed to help begin the conversation with adolescents about mental health and diminish the stigma that is so often a barrier to treatment.   The National Alliance of Mental Illness of Dallas (NAMI Dallas) is launching this region’s program in high schools, community centers and churches with high-impact, resource-rich presentations on how to recognize the warning signs of suicide and potentially life-threatening conditions, such as bipolar disorder, depression, borderline personality disorder, obsessive compulsive disorder, schizophrenia, and others.

The dedicated volunteer team is passionate about creating a solid foundation for growth — and is recognizing the value of building a sophisticated digital lead-generation engine.  To underscore this importance, I proposed a mental flip.  “Let’s think about outreach as INREACH.”

In reality, when we use targeted marketing tools effectively, we are actually attracting suspects, prospects, and clients/donors based on their terms and interests.  We are simply opening the door— allowing the momentum of their needs to flow— satisfying their unquenched desires for life-changing experiences — inside. It’s just a different way of looking at the process.

Feeding the Beast

Consider SEO and SEM – the alchemy of Google — great examples of “inreach.” They are both cottage industries and sciences in their own right that intertwine.  Basically, Google is hungry beast; it’s favorite food is content — (and, of course, paid advertising.) But we as content producers want to create content Google craves — and that’s content that allows us to be FOUND when people search. SEO best practices (and white-hat tricks) help us do that.  Keywords give us the clues we need to tell us how our prospects are looking for us.  As digital marketers and humans, really, we would probably be better served if were more focused on “inreaching,” in general, as opposed to outreaching.   If we think more about how we can frame our missions in ways that satisfy the needs of our donors/partners/clients—instead of how that donor (or partner) will satisfy us, we will be much further down the success highway.

After all, when you think about it, we are all merely facilitators of desire . . .

What are you reaching for on the outside that has been inside — all along?

“If I ever go looking for my heart’s desire again, I won’t look any further than my own back yard. Because if it isn’t there, I never really lost it to begin with!”    — Dorothy