Elaine Gantz Wright is a speaker, writer and social media strategist, helping neighborhood businesses expand word-mouth-marketing exponentially–driving referrals, repeats and revenue.
OK, you may have seen this, but I just had to post. Besides speaking to the career vicissitudes of the social media professional, I think it exemplifies the confusion and churn surrounding implementation of the social media “function” in enterprises — large and small these days. It’s a very interesting place to be — in the middle of a swirling vortex. But isn’t the eye of the storm supposed to be the calm place? Hmmmm. Film at 11:00. (or on YouTube, as the case may be). Reminds me of one of my favorite quotes:
How are you managing social media in your business?