The 3 Cs of Grief

The gravity of grief is exhausting. I am talking about the micro and the macro of it—the micro being the weight of my own personal confederacy of  losses, and the macro, the gestalt of the world in crisis—the pandemic, isolation, climate change, social injustice, QAnon, Texas’ incompetent leadership, gun violence, the pain of lost children at the U.S. border seeking sanctuary, and the list goes on. Lately, I feel like I have hit a wall, a saturation point that has tarnished all my silver linings.

Most days, I find this perpetual state like a heavy weighted blanket, paradoxically as agitating as it is confining. (That might be my CPTSD talking.) But let’s face it—if you are human, you are dealing with crappy stuff. It’s part of the package, and the last year, two or four, have been tough for all of us. Grief is ubiquitous. Grief is insistent. Grief is oppressive. Grief is obstinate. Grief is transformative. It changes who we are because it changes the way we rub against the world. And yet, it is also one of the most potent reminders of our inherent humanness. As so many smart people have posited, we grieve to the degree we love. So, for those of us who suffer most, grief is never going away, but it may morph. And the exact way it morphs is as individual as a snowflake.  

That’s why addressing and processing grief head-on is essential.  I feel like I have a PhD in the subject by now, but that’s why I talk about so much. It’s what I feel called to do. My meaning. David Kessler, a gentle grief guru, says so eloquently:

Grief must be witnessed. Something profound happens when others see and hear and acknowledge our grief. Mourning is the outward expression of our grief. Conversely, something goes wrong when it remains unseen.

Profound and true, because the vulnerability of being witnessed authentically is what  restores your sense of wholeness and safety—even if it’s just for a nanosecond. And with a continuous queue of compassionate witnesses, we begin to truly transform and reach a place where we can carry the weight of the  grief burden—and eventually, carry on. We feel carried by the whole, and we realize we need community to heal.

Truly, acknowledging and validating grief is the most gracious gift you can give a broken heart. It opens up a space to breathe and thereby connect. It is the definition of grace, and regardless of your faith proclivities, grace is the place where we encounter the divine. There are no magic words required. You don’t even have to apologize. You really don’t need to say you are sorry for my loss or anything like that. This might be a new catchphrase or hashtag. Grief means never having to say your sorry. Just say you are present, and you cannot begin to comprehend the gravity of my loss. “There are no words. I am here.” That’s it. I consider those who can sit in silence or simply walk alongside me to be my angels on earth.

Still, grief in our culture is tricky because it’s the elephant in room—which translates into instant awkwardness. We don’t have the language for loss. We have never developed the interpersonal grief muscle, but why? Loss is universal, and being seen is the most potent balm. It’s just the closeness, context, and confluence of the loss (or losses) than can tip the scales, adding even more weight. Perhaps these are the three Cs of grief?

Closeness. This is nature or depth of the relationship. Though grief is not a competitive sport, there is particularly devastating wallop losing a child packs. It’s out of order and  life altering—even setting all other aspects aside. No matter how complicated the connection might have been, losing a child is like losing an appendage. You can technically go on living, but you have to relearn how to do everything.  In losing my spectacular and sometimes frustrating Elliot, I find the love and pain often conflate (another C). That intensifies the ache that erupts in these startling moments when I am unable to breathe or stop the sobs. Indeed, context is also a vexing conundrum. (Another C or two.)

Context. This refers to the particulars of your life at the time of the death and after. These factors are inescapable. The context has felt like a tightening vice around my experience. Elliot had found his groove. He had just scratched the surface of his potential. Tragic on so many levels. I just can’t bear it, so I  just keep moving. I try to muster empathy for myself, but it’s a challenge. I am training myself to acknowledge the tough feelings and release them. I’m kind of an emotional nomad—living on the edge and trying not to dwell in the stagnate stew underneath for any length of time. I feel so detached and untethered. Thank God, I have my moments of precious connection with friends but nothing durable. Some days, maintaining the “I’m OK” exterior is so exhausting I just mentally vamp. Tread water. Barely. Put one foot in front of the other. That’s all I can do. Yet something about this bifurcation in the isolation of my silent, compact office in front of three computer screens makes it even more debilitating.          

Confluence.  The pieces of me, the factors that have come together in this life now—after Elliot. As a single mom of a 24-year-old son, I must constantly remind myself to give my Ian the space he needs to forge his own path. That’s both difficult and easy.  Beautiful and desolate. Fulfilling and draining. I feel I am performing over the center ring without a net, flying the airplane without a parachute—when all I really want is a safe place to land. Emphasis on “safe.”

I know I need to find a way to be in the world. Half of me feels like it no longer operates in sync with the rest of me—the definition of yin and yang. Numb, heavy, confused and anxious. Time is sluggish and accelerating—all at the same time. Perhaps it’s the lumbering repetitiveness of COVID existence—sorrow, grief and isolation make an unappetizing cocktail.  I have lost that unconscious optimistic autopilot that helped me know I would be OK; I would figure it out one day. But now, everything is hard, feels off center and precarious in this context of fear and uncertainty  It’s hard to flex the over-functioning muscle that’s always been my default coping mechanism. I guess my grief therapist would say that’s progress, but I say it’s harrowing. Definitely accounts got the vacuousness, the feeling of perpetual flimsiness. And the futility of this awful, new normal existence.

I am constantly aware of the vast, dank abyss I teeter over. Sounds dramatic, I know, but I am a half, maybe even a third of a person now. Am I missing the part that died with Elliot? Will my heart regenerate. Will my soul? I want the comfort and connection others can bring and simultaneously want to be with alone. I have no interest in banter, but it used to be my fuel, my raison d’etre. Still, I am grateful for so much—an extraordinary son, caring friends, my writing, a new job that challenges me, and a lovely roof over my head.

I am different now.

And maybe, there are more than 3 Cs—maybe five, six of seven. They all apply at one time or another, but the most important one is not a C at all. It’s a G—grace. Cherishing those transcendent moments that remind me I am part of something much bigger than my own rumination.

I must keep clearing the space to let in the light.

Stream of Consciousness

teardropI am a seeker ― with far more questions than answers, and in recent days, my queries have been dramatically outnumbering my explanations.  Fortunately, in the past decade, my lifelong spiritual quest has led me to the sagacious sphere of one Dr. Joe Clifford.  And that’s why I pen this post today.  Alas, I am struggling with his recent announcement that he and his family will be leaving our frazzled city in less than a month. Intellectually, I know this sadness will pass, and Dallas/#DallasStrong will persevere somehow, but I still feel an overwhelming sense of  loss.

References to Joe’s canny wisdom and his super-human pastoral care shimmer across the pages of my blog like freshly cut gems.  Since 2009, the content I have crafted here has included both professional and personal musings ― more like a meandering stream of consciousness than a stake in the ground, but these ideas started spilling forth way before Twitter was cool and Snap even considered Chatting.  And, this stream has definitely ebbed and flowed . . .

Now, thinking about the soul-rattling events of recent weeks and days, my own profound healing journey over the past seven years, and Joe’s impending departure, I can’t help but recall one of the first posts I was ever inspired to write. It was about a “Joe sermon.”  And several years later, I actually had the good fortune to do some “official” blog writing for First Presbyterian Church ― helping amplify the impact of Joe’s insights and the Word of God.  A career highlight and honor. 

An excerpt from that April 2009 post:

Joe has an extraordinary capacity to inform and enrich my path in ways that are difficult to articulate. Today was an excellent example. He talked about the celebration of Easter wearing off as we entered a week punctuated by the bleakness of tax day, difficult professional challenges ― real life, etc. Then, he said a friend forwarded him the Susan Boyle link on Wed ― the astonishing performance of the unassuming 47-year-old on Britain’s Got Talent, who has captured the world’s imagination. He says he does not have time for all the forwarded email he receives, but he opened this one for some reason.

He said he wept ― and he asked the congregation how many of us had seen it and wept. Most of those present raised their hands. He went on to describe theologian Frederick Buechner‘s take on the origin of these tears. I now cannot get enough Buechner. He ponders:

How do you listen to your life? How do you get into the habit of doing it? How do you keep ears cocked and your eye peeled for the presence of God or the presence of anything else? One thing I have said, which I think is true, is to pay attention to any of those moments in your life when unexpected tears come in your eyes. You never know when that may happen, what may trigger them. Very often I think if you pay attention to those moments, you realize that something deep beneath the surface of who you are, something deep beneath the surface of the world, is trying to speak to you about who you are . . .

They are not only telling you something about the secret of who you are. More often than not, God is speaking to you through them of the mystery of where you have come from and summoning you to where you should go to next.

Joe said we have a profound, spiritual reaction to joy ― to God. And it’s not enough to experience the moment ― we must use it as a way to discover our own life’s calling, what God has called us to do and be.

The world is hurting ― facing daunting challenges. I believe we are called to pay attention, be vigilant in our consciousness, and bare our hearts. Thank you for helping us do all of those things along the way, Joe.  Godspeed to you and your family . . .  with a smile and a tear.

This may not be Susan Boyle, but it’s a moment ― for now.

Communicating Consciously. Living Contently.

IMG_20151012_102228As we wrap up another year and set our sights on the possibilities and opportunities of 2016, I’m taking stock. Once again, I find myself looking back on this online chronicle.  I love reviewing all those posts sorting out the early days of optimizing social media for nonprofits and small businesses, as well as the personal reflections and epiphanies that seemed to sustain me through the enormous challenges of past the six or seven years.

 

Today, this quote from Caroline Myss is resonating for me:

“Just let go.  Let go of how you thought your life should be, and embrace the life that is trying to work its way into your consciousness.”

This awareness is informing all of my choices, my writing, my work, my relationships ― and a new, intentional acceptance of me.  What is my core content? Who am I, really? And what am I all about in the world? These may seem like lofty questions for a mid-century mom, but the wheels are turning! And this I know ― the answers to such questions must come from my own heart, truth and spirit― and not some external source or futile effort to remedy the tornadic trauma of an emotionally toxic relationship. They need to be authentic, peaceful, and healing for me and my boys―even as they pursue their own lives.

As Sherry Turkle says in her book, Alone Together, “We are all too busy communicating to really connect.” And this week’s startling statistics on teen media usage make this observation even more salient. “On any given day, teens in the United States spend about nine hours using media for their enjoyment,” says the report from Common Sense Media.  Seems to me that media is becoming more than a mode of communication. It is now a way of being.

That means we must actively, deliberately train our brains to be mindful in each and every moment ― in every relationship interaction.

For me, these are the questions: Am I conscious? Am I present? What am I feeling right now? Am I making a decision that is healthy and self-nurturing?

Life coach Martha Beck says, “Little miracles begin happening to you whenever you turn toward your right life – even if it’s in the middle of the muck and mire. Small miracles turn into big ones.”

We just need to pay attention.

So, are you communicating consciously?

 

 

 

Creating Compelling Content 101

Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.  I recently stumbled across this infographic on the Copyblogger by Danny Iny.  It’s called “22 Ways to Create Compelling Content When You Don’t Have a Clue.”  Love the whimsy of the infographic format as a idea generator. Take a gander. Bet you will be creating in no time!

22-content-suggestions-for-blogs

Are You Content?

let goIt’s hard to believe I started writing this blog  five years ago. Seems like five months in many ways—and yet, so much has changed and at breakneck speed.  The trailblazers along the social-media super highway—accelerators such as Chris Brogan, Brian Solis, Beth Kanter and Clay Shirky—continue to inspire and challenge my thinking as they constantly reinvent, re-calibrate and re-conceptualize their own approaches to social media, their audiences, the web and their own livelihoods. It is, indeed, an ever-changing frontier out there . . .well, out here, as well.

Where are we five years later? Where am I? Good question.

I suspect I am inordinately philosophical as I review the past five years today. Such monumental milestones. Such enormous challenges. Such “opportunities for growth.” “What doesn’t kill you will make you stronger.” Kelly Clarkson? Well, I believe Friedrich Nietzsche said it first.

Having just returned from another day of waiting in the hospital to hear news about a gravely ill parent, I am considering the past five years even more pensively.  Just moments ago, I was straightening the few sparse gray hairs dancing across my emaciated father’s damp, ashen forehead as I watched him fight for every shallow breath.

The weight of the past few years as a single mom has been palpable —encompassing my mother’s death a year a half ago after complications from a massive stroke—as well as other daunting challenges.  Let’s just say, life has been messy. However, thank goodness, the learning has been rich and the clarity gleaming beyond the fog. Fortunately, I have been open to it. Not just about the social media stuff, mind you—but most everything, really— life, love, the way I tick, and  my relationship to all of it—media, circumstances, feelings, places, people . . . That’s the good part.

“I am convinced that life is 10% what happens to me

and 90% how I react to it.” 

― Charles R. Swindoll

This awareness is informing my writing, as well. Hence, I have arrived at this very blog post. In fact, I now think our relationship to our content is probably more important than the content itself.  In this new media, mega-sphere world, we have admittedly become obsessed with our gadgets—with the act of communicating. As Sherry Turkle says in Alone Together, we are too busy communicating to really connect.

Ironically, we began this social journey with rabid focus on the technology—the latest whiz-bang toy du jour. What will we do with Twitter? Instagram? Yada? Yada? Then, we moved to “content marketing.” We’re all about the content. The what. Serve it up in giant scoops of frothy, delicious digital goodness—early and often to satisfy Google’s ravenous, insatiable appetites. Businesses and thought leaders have been maniacal about producing “the right content” with the right words at the right time. SEO-yea!  Maximizing, masticating and matriculating . . .

But, now, I think it’s really and truly about relating.  Getting to the heart of the matter, right?  Who are we? What are we about?  Not another refill of the cloying Kool-Aid. After all, what does really matter?

Am I conscious? Am I present?  Am I paying attention? No more facade, thank you.

What does this mean to our marketing plans? Not sure. And more important, what does this mean to our relationships—whether they are with friends, romantic partners, business partners, parents, children, subordinates, siblings, superiors, colleagues, employees, customers, shareholders, vendors, service technicians, teachers, neighbors, customers, students, etc.  . . . or the person behind us in line at Target? Anyone.  You? It means being fully present, in the present—in the relationship.  (And I don’t mean with your phone, but that’s another post.) In fact, the truth is there will come time when . . .

The words don’t matter, because we cannot hear them.

The affectations, witty banter and posh color choices don’t matter, because we cannot see them.

And what matters is simply spirit—being there.

Life coach Martha Beck says, “Little miracles begin happening to you whenever you turn toward your right life – even if it’s in the middle of the muck and mire. Small miracles turn into big ones.” We just need to pay attention.

So, once again, I ask the question, are you content?

Buzz Pill?

Is there a magic social media pill? We all seem to be looking for it.

As a professional riding the social media tidal wave, I’m engaged—in witty Facebook banter, of course, but I’m also digging deeper—doing some serious soul-searching about the role of social media in marketing, how best to execute it, how to manage it, and how to leverage its power to make clients and associates successful and happy. I guess taking a hard look at my path is sort of a mirror to my life—as some of my most enlightened friends would say.

Yet, it’s surprisingly tough—on all levels. With the ubiquity of mobile phones, iPads, Nooks, etc., social media is embedded in every fiber of our awareness. Personally, I feel unhinged without my Apple. (Remember Eden?) With something so pervasive, so woven into the fabric of our daily behavior, one would think clarity and monetization would be a cinch. But not so fast. It can be difficult to put the buzz back in the bottle! It is not enough to simply offer up content and post updates.

Brand advocates and marketers who want to take advantage of social media are encountering a tangled web. They are finding they need to design a fully integrated program of active and ongoing engagement, connecting customers with the actual human beings in their organizations who can meet their needs. It’s part Marketing 101 and part online alchemy, I suspect. Gosh, maybe it’s really not about the technology at all. It’s the humanity. Could it be that the stuff that happens offline is what really makes social media sing?

For instance, Dell currently engages with customers through what they call the “four pillars” of the company’s social media ecosystem:

  • 100,000 employees
  • Dell.com–ratings, reviews and customer feedback relating to Dell products and services
  • Dell communities, such as IdeaStorm, a platform launched in 2007 that is designed to give voice to customers and enable the sharing of ideas
  • External platform communities, including Facebook, LinkedIn and Twitter

That first pillar represents one of the biggest changes in Dell’s use of social networking, lately—and possibly the most powerful. Although social media initiatives began with public relations teams at Dell, employees now play the role of brand ambassador across the company, notes Buck. This requires a purposeful, dedicated engagement plan, as well as policy development and training to ensure that the employees who will be representing Dell clearly understand company guidelines regarding the appropriate use of social media.“Our employees play a vital role in our social media outreach, and, to date, we have trained more than 8,000 Dell employees to engage with customers through social media,” says Michael Buck, executive director of global online marketing. “Dell’s Social Media and Communities University is a key enabler for the company to leverage the power of 100,000-plus employees as brand ambassadors, confident that they have been empowered to use it the right way.”

Perhaps the most effective social media strategy is to train your company’s employees to use social media—whether 3 or 300,000, fully integrating the support process and empowering interaction with customers/prospects on behalf of the company. This has not only spread the marketing buzz, so to speak, it has also building the brand across the farthest reaches of the vast social media psycho-sphere. To infinity and beyond!

Where are you going?

WordPress Wisdom: 2010 in review

How cool! The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 3,500 times in 2010. That’s about 8 full 747s.

 

In 2010, there were 19 new posts, growing the total archive of this blog to 58 posts. There were 74 pictures uploaded, taking up a total of 6mb. That’s about 1 pictures per week.

The busiest day of the year was June 23rd with 64 views. The most popular post that day was The Price of Friendship?.

Where did they come from?

The top referring sites in 2010 were linkedin.com, facebook.com, elainegantzwright.com, twitter.com, and socialfuse.net.

Some visitors came searching, mostly for social network movie, elaine gantz wright, the social network movie, the price of friendship, and gartner hype cycle social media.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

The Price of Friendship? June 2010
7 comments

2

The Social Network: Living Out Loud October 2010
13 comments

3

About April 2009
1 comment

4

Will Social Media Make the Grade? February 2010
1 comment

5

What’s the Next Layer on the Stack? November 2009
3 comments

Thanks, WordPress . . . appreciate the cool metrics.  To you, my charming reader, I thank you. Looking forward to continuing the conversation in 2011! What topic or question is top of mind for you this year?

Want to boost your blog? Register for Breakfast and Blogs, a very social session with Elaine to find out. Start off your New Year with real social media sizzle.  Thurs., Jan 13  — 9:30 a.m.– 12:00 p.m., $10 at La Madeleine Preston Forest.

Elaine Gantz Wright is a social media coach and consultant — providing the practical tools and action plans you need to survive and thrive in the brave new media world. She is a listener, writer, blogger, speaker, actor, and mom. Contact her ellagantz@sbcglobal.net.

2011: From “Oh, Wow!” to “So, How?”

Elaine Gantz Wright is a social media coach and consultant — providing the practical tools and action plans you need to survive and thrive in the brave new media world. She is a listener, writer, blogger, speaker, actor, and mom. Contact her ellagantz@sbcglobal.net

What have you always wanted to know about social media but were afraid to ask? Register for Breakfast and Blogs, a very social session with Elaine to find out. Start off your New Year with real social media sizzle.  Thurs., Jan 13  — 9:30 a.m.– 12:00 p.m., $10 at La Madeleine Preston Forest.

I’m really not sure how many people do this sort of thing, but I am actually going back to my predictions for 2010 – to compare them to what really happened.  It was as daunting and perplexing a task as I imagined. Especially since social media evolution is anything but linear. One thing we do know it that Google Wave never quite hit the beach.

My most significant memory from last year’s missive was actually my delight when Chris Brogan actually chimed in. Wow. Now that’s what I call social media He wrote:
I like and agree with the first four. I disagree with 5. Email is still the main protocol of the Internet age. I *wish* it were different, but definitely not in 2010. Great post.”

My number #5 was: “Email as We Know it Will Become Passé.”
So, I guess we’ll begin with the end – #5. Well, as Chris Brogan said, email did not go away in 2010. But, I venture to add this was probably just slightly premature. With Facebook’s Messaging Hub beginning to bubble up and mobile technology/SMS infiltrating our lives in terms of behavior, I think we are looking at more of an email mutation than elimination.  When Facebook COO Sheryl Sandberg made her prediction that email is “probably going away” at the Nielsen Consumer 360, many balked, but her point about teenagers is well-taken. Stats she cited indicate that only 11% of teens email daily, and as we know, teenagers are really “the beta testers” for future techno-media trends. In fact, I have my own focus group right here in my own home. My 18-year-old would rather text than talk. He has Facebook up on his laptop whenever it’s turned on, sends very few emails and never uses the speaking function on the phone. My 14-year-old son is really text only. Good thing I have unlimited texting, or I we would be under a bridge somewhere. He never opens up email or even Facebook. Should Mark be worried? Hmm. We’ll just wait and see.

The most interesting shift between late 2009 and late 2010 is that the questions people are asking have changed dramatically. People don’t seem to be asking, “Hey, what’s the next big thing?” “What’s the next Twitter?” It’s more about implementation and impact – “What’s the most effective platform for my business?” “How do I integrate this into my daily operations?” “Where’s the best ROI?”  It’s no longer “oh wow!” It’s “so, how?” Social media tools and behaviors are now a given, our modus operandi. We just need to figure out how to do it. The old advertising model of trading money for attention is the anachronism. The new formula is trading time (even  energy) for attention. The activity is just as important as the message.

“Social Media Will Become Less Social.”hmm
I’d still like my term – “return on engagement.” It’s more active, deliberate and participatory. However, I think our trajectory has been very different from what I expected — largely due to the meteoric growth of Facebook. Engagement is now defined by the quality of the experience itself, rather than some tangible outcome. The value I spoke of last year was a slippery concept, because “value” can now be defined in brave, new terms, as well. Who knew Farmville and Mafia Wars would become the new American pastimes? Who could have predicted you can actually buy Facebook points in the grocery store? And the metric that “one-third of women 18-34 check Facebook when they first wake up in the morning,” according to an Oxygen Media study?

“More Enterprise Social Software Platforms Will Emerge”oops
Enterprise platforms continue to exist, but boy was I wrong on this one. I did not see the mobile app locomotive, powered by Apple, flying down the track. I think the branded in-house community concept has quite literally jumped the rails. And, to think, I was once so on board with that idea.   Simply, there is an app for that – in fact, what many signify as the emergence of Web 3.0 – targeted, segmented, defined and delivered to the user on demand. So, interesting how things can change in a year. Still, we may be moving in this direction yet.  Fast Society, a new iPhone app, allows the user to create small groups to text with on the fly, and the groups last for three days. Facebook is also providing ways to communicate with smaller networks. Facebook’s new Groups Feature allows segments friends into personal, professional and interest-based communities to better manage privacy. Watch for more of these smaller, closed networks to launch in 2011 as people seek deeper connections online.

“Social Media (Engagement Media) Will Become More Integrated”bingo
I think I get the winning buzzer for this one. Organizations of all sizes are embracing the value of fully integrated multi-channel strategies. Using social media channels alone for marketing, customer service or fundraising will not be as effective as designing coordinated campaigns and communication strategies that include traditional communication techniques. This includes email, website, online ads, SEO, face-to-face interactions, print advertising, social media platforms, blogs, events, and managed promotion to all media. This has become pivotal to social media success in general. Integrate and align with overall objectives. It’s a must.

“Relevance and Ease Will Become Increasingly Important”yep
There is no more compelling spokesperson for an enterprise or organization a passionate customer, employee, or supporter. This is the core strength of word-of-mouth advertising and peer-to-peer fundraising. And there is a range of scenarios—from a class agent soliciting annual fund gifts for his or her school, to a customer making a recommendation for a new restaurant on YELP! The brand voice is now filtered through the customer in his or her own geographic and psycho-graphic universe.

As we look to 2011, we can’t deny or ignore the brand power of Facebook “likes,” which will become the core advertising and promotional objective for many businesses on Facebook. “Like” strategies will become increasingly sophisticated and integrated into the overall marketing strategy.  For instance, instead of doing A/B testing between two photos to see which generates more Facebook “Likes,” the savvier brands and agencies will be leveraging technology that can simultaneously deploy 10,000+ ad variations to yield the lowest CPA (cost per acquisition) of those “Likes.” The art and the science.

Finally, there’s mobile and SMS. The app has arrived and has consolidated the expansiveness, chaos and clutter of the worldwide web to the simplicity and focus of a tiny button the size of a stamp that fits in the palm of your hand.  . . . Oh, wow!

What are your predictions for 2011, infinity . . .and beyond?

What’s to Like About Facebook Business Pages?

Elaine Gantz Wright is a social media coach — providing the practical tools you need to survive and thrive in the brave new media world — listener, writer, blogger, speaker and mom. Contact her ellagantz@sbcglobal.net

What have you always wanted to know about social media but were afraid to ask? Register for Breakfast and Blogs, a very social session with Elaine to find out. Start off your New Year with real social media sizzle. Email or comment to reserve your place. First 10 are FREE and $10 after that – Thurs., Jan 13 or Fri. Jan. 14 — 9:30 a.m.– 12:00 p.m. Location details in Dallas to come. Join me at the B &B.

I never thought I would be part of the blogging brigade— leading the social media charge. “How did I get here?” as David Byrne one asked. For heaven’s sake, I ran computer programs on punch cards in a box. I trie dto make some semblance of sense of those bleeding lines of purple Fortran code on the never-ending accordion-folded pale green and white-striped paper—in the bowels of the Vogelback computer cave at Northwestern. I remember thinking, “Geez, I’m a theater major. How will this stuff ever have a practical application in my life? I guess my life has been more Lennon-esque – what has happened while I have been busy “making other plans.”

But it’s still a hard place to be–as so many are still generally nonplussed about the power and process of integrating this brave new media communication phenomenon into their customer/donor-development strategies. “The moment we are living right now, this generation, represents the largest increase in expressive capability in human history, ” proclaimed NYU media guru, Clay Shirky, also a former theater major.

It’s hard to completely comprehend the full impact somewhere in time (more great music, sigh), but I predict this period in communication media innovation will assume milestone prominence in retrospect-–similar to the era of the printing press, the telephone, photography and motions pictures. Shirky continues, “A revolution does not happen when a society adopts new tools. It happens when a society adopts new behaviors.” Can you imagine life without the mobile phone?

So, as we begin to navigate and maneuver the tools that are quite literally redefining our relationships and behaviors, here are a few solid ideas for making the most of on of your core social media tools–your Facebook Business Page. Like it or not, Facebook is the new black. Remember, to maximize effectiveness and results you should carefully customize this list for you and your distinctive business objectives:

1. Create a personal service “direct line” to the brand and paint a personality that differentiates your business.
2. Respond to your customers quickly and personally to create authenticity and loyalty.
3. Provide notice of special events – with the ability to catch RSVPs—photos, videos and after-party conversation.
4. Post quizzes: In addition to providing fantastic engagement opportunity, your page is also a rich research resource. What’s your personal style? Why do you support programs to help the homeless? What three things mean most to you in the world?
5. Present special offers – one-day-only deals, Facebook-only bonuses, “Like” incentives.
6. Register for preferred customer email and coupons.
7. Create participation and passion around your preferred cause – feature the link on your page.
8. Post how-to videos, which might be a little wacky or unconventional – to ignite viral sharing.
9. Photos,photos, photos. Tag, tag, tag.
10. Subscribe to the tip or quote of the day – stat on homelessness, inspirational quote, green tip, how to tie a scarf, etc.
11. Feature links to blogs related to your business/organization – enhancing authoritative rank in organic search.
12. Sell gift cards – online with PayPal transaction.
13. Secret sales – “Skip lunch” or “Mimosa Mondays.”
14. Enter a contest to go to Vegas with our BFFs.
15. Highlight your customer of the day – tell the stories.

The list goes on – and the very best possibilities relate to your particular mission or customer, depending on your individual objectives.

Start writing down ideas, and watch how they be gin to flow . . . and join me at the B&B on Jan. 13 or 14, 2011!

Search for Serendipity, Synchronicity and Spirituality

Mo Ranch

“Here are the two best prayers I know: ‘Help me, help me, help me’ and ‘Thank you, thank you, thank you.'”

–Anne Lamott

A writer, editor, actor, mom and social catalyst, I am essentially a communicator. In DISC profile terms, I am a “high I,” relating to social situations and communication. People with high “I” scores influence others through talking and activity and tend to be emotional. They are described as convincing, magnetic, political, enthusiastic, persuasive, warm, demonstrative, trusting, and optimistic. In Myers-Briggs terms, I am a solid ENFP. As an ENFP (extroverted, intuitive, feeling, perceiving), my primary mode of living is focused externally, where I take things in primarily via your intuition. My secondary mode is internal, where I deal with things according to how I feel about them, or how they fit in with my personal value system.

They say ENFPs are warm, enthusiastic people, typically very bright and full of potential. They live in the world of possibilities, and can become very passionate and excited about things. So, even with all of this self-awareness, I still have so much to learn.

I thrive on the creative process, finding connections and igniting possibilities. I relish any opportunity involving creation, the arts, music, theater, laughter, service, dining, joy, serendipity, synchronicity and spirituality. Lately, my world has been defined by a larger proportion of bittersweet blessings. Thus, I am moved to branch off from the “mother blog”  on social media musings and take on more personal issues.

Please visit Amplifying Now. Let me know what you think, and join this seasoned, sometimes satirical,  single mom’s journey of refinement, revival and revelation.

Peace and light,

Elaine