RECENT PROJECT HIGHLIGHTS:
Romancing the Pants | HAGGAR CLOTHING CO.
When Joseph Marion Haggar, Sr. started the Haggar Company in 1926, the most prominent apparel manufacturers on the East Coast said, “Haggar can’t make clothes in Texas, and he won’t last one year!” Today, it’s clear that more than 87 years of persistent innovation and keen ingenuity have certainly proved them wrong. As one of the apparel industry’s most durable brands, Haggar has maintained a stable market position for almost a century—which provides a fertile ground for new creative energy and expansion to take root.
Led by apparel impresario, Rich Honiball, Haggar’s SVP of marketing, licensing and e-commerce, the Perfecting Our Craft Campaign has reignited the 87-year-old Haggar brand from the inside out—supporting Haggar sales, merchandising, and design partners in crafting creative strategies— not just building individual packages and promotions. I had the privilege of helping weave the Haggar “back story” or essence into the venerable American menswear label through the fine-tuning of a compelling, fully integrated brand voice. Now, the process continues as we interpret the story, bolster the brand, and engage the Haggar man with various media—including web, email, Football Hall of Fame events, fashion industry initiatives, social media, blogs, Sports Illustrated and even Mike & Mike radio spots on ESPN. So, don’t just sit there, #GetAPair.
Discovering “A New Nation” | BENEVOLENT MUSIC
Texas and California-based Benevolent Music presents the world premiere of “A New Nation,” the captivating new opera based on the biblical conflict between Jacob and Esau at the Fort Worth Community Art Center’s Scott Theatre Sept. 20 -22. Directed by Dr. Rick Piersall, opera director at Abilene Christian University, and conducted by Dr. David Thye, director of the Fort Worth Symphony Chorus and conducting chair at Southwestern Baptist Theological Seminary, “A New Nation” stars tenor Samuel Cook as Jacob and baritone Daniel Lickteig as Esau.
Over the past month, I have been consulting with artistic director Mark Peterson on building a content marketing strategy to introduce his organization, vision, collaboration, as well as his world premiere work to Texas with five performances scheduled over two weeks in Abilene and Fort Worth. Tactics include integrated social media content, targeted promotions, video, inside-out campaigns leveraging production relationships, radio spots/interviews, and PPC advertising. Visit to https://web.ovationtix.com/trs/cal/34320 to purchase tickets. Read more about the production at Benevolent Music Notes; engage on Facebook – Facebook.com/benevolentmusic, Follow us on Twitter @MusicBenevolent and #ANewNation.
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Building Success | TRIUNE GENERAL CONTRACTOR
Headquartered in Dallas, Texas with regional offices servicing the El Paso, Shreveport, Seattle, and Washington D.C. areas, Triune is a nimble, customer-riveted general contractor with a palpable passion for excellence. Since 1997, the team at Triune has been committed to exceeding customer expectations with unsurpassed levels of quality and service. Combining a national vision with regional responsiveness and local know-how, Triune is uniquely positioned to outperform the competition and needed a website that effectively communicated this capability and moxie. I worked with CEO/CFO Vince Fudzie to produce the necessary content to drive results.
Talk to me about creating content to help drive your results.
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