Taking the Last Mile to Heart

highway“The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high costs.

It’s so beguiling that there are many publicly traded companies focused exclusively on the “challenge” of facilitating this precarious one-on-one connection.  Pursuit of this delicate alignment extends to transportation logistics, as well. From traditional heavy goods shipments to  e-commerce-driven home deliveries, the last mile plays a critical role in the supply chain. It’s the ultimate destination – the final frontier.  Get it wrong, and you risk customer alienation.  Get it right, and you create a meaningful, high-value, and potentially lasting relationship.

That’s the connection. My wheels are turning—thinking about that ever-so-bumpy road that often characterizes “the last mile” in our most intimate relationships.  A metaphor is born. You know the adage that those closest to us have the power to hurt us the most deeply. Well, here we go.  I think the struggle of the last mile speaks to this.  Yet, the sad part is that some us never let anyone down that barren stretch of highway into the inner sanctum of our hearts.  Even if someone finds entrance ramp, there are often too many twists and turns, culverts and crevasses—too many dead-ends . . . or just too many barricades.  Plus, there are all those the emergency vehicles that come out of nowhere—crimson lights blazing and sirens shrieking! Or, the bridges may be washed out due to years of emotional storms and deferred maintenance. There are a myriad of reasons.  And this can be true in a variety of contexts—family, friends, romantic partners—even work. Your “last miles” can be very painful, even scary, but they are worth the trip.

Being more mindful and aware has definitely helped me enrich some of my “last mile” journeys recently — and I find that I am becoming more appreciative of noticing these attributes in my fellow travelers, as well.  I feel the “last mile” in any relationship is best navigated as a two-way street. After all, it’s where the rubber truly meets the road, right?

You fish or you cut bait, as they say.  Face it.  “Last-mile connections have been plagued with technological issues”— especially when some of us have more baggage on the bus than others.  So, to stay on track, unpack with care and compassion when necessary—and refuel when needed. Traveling light – and maximizing flow . . . here I go.

Believe Them.

angelou2When people show you who they are, believe them.”
~Maya Angelou

This is one of my favorite quotes from the remarkable Maya Angelou.  She expressed so many ideas and notions of the heart with such raw eloquence and clarity. As one who has struggled with clouded filters in my life, this resonates deeply.

Live in authenticity—not to satisfy the expectations of others, nor the perceived expectations of anyone else.  It also means resisting the impulse to change, cajole, alter—or otherwise attempt to “fix” another.  Peacefully release and allow . . .  others to walk their own divine paths.  Easier said than done, right? Instead, you may simply choose a different reality.  Fighting or feeling dismayed gives the recipient of that energy power.  Taking a different path alleviates so much stress and pain.

It is such an essential lesson for productivity, sanity and happiness. And at the core of this awareness is mindfulness.  Marsha Linehan, a noted American psychologist and author, created Dialectical Behavior Therapy (DBT) around this philosophy. It’s a powerful form of psychotherapy that actually combines behavioral science and brain theory with Buddhism  tenets—acceptance, meditation and mindfulness.

In the spirit of our dear Dr. Angelou, who touched so many, we can all seek this state of inner peace and mindfulness—to communicate in truth—internally and externally. To believe in the veracity of what is.  But we cannot if we are not clear— about who we are and how we feel.   This, indeed, is the journey.  In lieu of a mindfulness retreat or a series of therapy sessions with Dr. Linehan, here are a few ways to get a dose of this mindfulness practice:

  • Focus on one thing at a time

Try giving up multitasking occasionally. It exacerbates stress and states of confusion. Handle one thing and one thing only—mindfully in the moment.  Step away from the phone.

  • Do what works

You do not always have to be right— make a statement, issue and edict, or win the war. Don’t cut off your nose despite your face. Think twice before you send that blazing email copying the president.

  • Set achievable goals

Set aside the BHAGS for a while (the big, hairy, audacious goals – as a former boss used to call them).  Focus on the attainable ones. Give yourself some wins!

  • Nurture friends, connections, and support

Build a network. Connections are so important. They give you strength and a soft place to land when you run out of steam and your resources dwindle.  YOU don’t have to be everything to everyone.

  • Exercise

Keep moving. Reduce your physical vulnerability. You know about this one already.

  • Be grateful

Find something to be grateful for every day. It multiplies (even at work).

There are more, but this is a great place to start. Until we understand exactly who we are and how we process stimuli, many of our reactions will be wildcards. This takes work, because so much of our communication is conducted on autopilot—hardwired and subconscious. There are no easy answers, but if we are mindful of our issues, we can begin asking better questions . . . What do you think?

Mindfulness is the Message

timeWhen we are mindful, deeply in touch with the present moment, our understanding of what is going on deepens, and we begin to be filled with acceptance, joy, peace and love. – Thich Nhat Hanh

I was chatting with an old pal recently, and he quipped, “You know, Elaine, you seem very high on this social-media-from -inside-out concept.  Perhaps you should focus on that.”  He was referring to empowering internal teams to serve as social media promoters.

Well, I began to ponder it a bit and realized–good idea, but probably easier said than done. I saw a recent Gallup study that indicated more than 85% of employees are unhappy with their current jobs. Employees and managers reported feeling stress or boredom as the two most common experiences throughout the workday. The high cost to employers is absenteeism, burnout, lost productivity and disengagement. Certainly, if your employees are not engaged, they are most likely not going to be the most passionate brand advocates.

So, maybe inside out is the right notion.  But, we must start—not inside the business—but inside each individual.  Satisfaction does not just happen—Mr. Jagger taught us that.  However, many from my friend’s generation might say, “You pay them to make it their business.”  The truth is there appears to be something missing. It’s not something that can be filled in with a couple of posters on the wall, free donuts on Friday, or a holiday potluck.  It requires something deeper and more profound—a deliberate shift in consciousness.

Mindfulness—it’s about being fully present and engaged in the moment and taking responsibility for what’s working, what’s not and your reactions to it. This is the radical personal epiphany I have had in the past six months—which has changed the way I perceive everything.  I think we all exist so much of the time on autopilot—particularly at work. We blame others for our predicaments and often feel powerless. Or, we get into a tragic rhythm of “just getting through the day.”  No wonder we feel cranky and demoralized. Or, we are constantly worrying what else we should be doing at any given point in time. Or, we’re anxious about politics, about what the boss thinks, potential layoffs, the other gal’s promotion— you name it—all things over which we have no control. It’s a recipe for emotional mayhem.

To plug into the creative juice and to joy, we need to cultivate clarity, communication, peace — and consciousness. Plus, a little fun. That may be what Google and Zappos have been able to foster in their environments.

However, the first step is to get clear about who you are. Make sure you know you, what you are about, and what success will look like when you get there. Sounds easy enough, but hey, as my experience has shown, this is probably the hardest part. 

Next post – we’ll review some easy ways to begin living more mindfully. Mindfulness 101 . . . ways to start now. Let me know what you think.

Letting Go.

Roses_3_1.0

“Faith consists in believing what reason cannot.”  

– Voltaire

On Saturday, we honored the memory of Everett E. Gantz Jr. with a quiet, traditional Episcopal memorial service.  After nearly 89 years on this earth, my father was still an enigma to many— and to me in many ways. Few truly knew the man behind the stoic, Midwestern-chiseled facade— and the charismatic artist/wife of more than 50 years.  Thankfully, my dear sister Melissa gave a lovely, instructive “reflection” that filled gaps and hearts.

The loss is palpable—and beginning with my mother’s devastating stroke in January 2010, the grieving process has been a lingering one.

Plus, as a single, working mother of two growing boys, remembering to “put the oxygen mask on first” is a constant effort—and a daily focus of my mindfulness practice. However, I am certainly no role model for the “sandwich generation,” and I guarantee you that I still get tangled up in the roughage, as it were.  Still, I have come to understand that the frustrating stubbornness and vitriol I have encountered on “both sides of the bun” often mask the poignant vulnerabilities that quite frequently melt my heart.

Mastin Kipp, one of my favorite daily inspirational mentors, says, “When you let go and admit it, accept that you have moments of being a mess, and you share that feeling at times with the rest of us, then you can step into a larger, freer life.”

So, with another Mother’s Day behind us and a new normal dawning, I have revisited something I wrote several years ago for my mom:

Letting go.

No need to give to feel anymore.

Her bare spirit shines — less the veneer.
Without speech, without talk
Now real.

Transcending words.
The essence of her soul.
Awareness without comprehension,
Cognition, no.

She looks at me finally – and actually sees.

Letting go of need.
Content to be.
Helpless though.
Fights her wheeled prison.
Her body knows now
To bridge the chasm.

There between this Scylla and Charybdis.

And yet he still clings.
Together alone.
Denies to suppress — but never go home.

Letting go of control.
But the seizures defy
The years and the secrets
He insists to know why.

Anger. Passion. Pain.

A stone cold wall.
What a loss — so far.
Tear us apart and we fall.

Oh, to let love  . .  .

So, letting go.

–Elaine

Time for Social Media Therapy in 2014?

enough time for social mediaBrian Solis, one of the pioneering voices in social media and one of my fave raconteurs, wrote a provocative year-end post called My So-Called Digital Life. In it, he turns a harsh light on social media behavior and questioned its value in our lives. As we look to the year ahead and prepare to orchestrate our communication plans—either for personal or business impact, I believe Solis’ thoughts resonate.

Whether it’s selfies, the sandwich on your plate, life events, new profile pictures, a vacation spot, your updated relationship status, a provocative quote, a random icebreaker, or humble brag,  we are wired for instant response and reaction. He observes, “With every action, we expect an equal or greater reaction.” It seems we are learning to measure our intrinsic worth as human beings in likes, comments, shares, retweets, and the coveted “favorite-d” tweet.  Solis contends, “We invite attention because we’re learning to lean on it and the reactions that pour through our screens warm us.  It reminds us that we’re appreciated, that we’re loved, that we’re alive.”

But, this is hollow praise, isn’t it? Superficial, temporal, and oh so fleeting—plus, it’s dependent on the whims and approval of others.  It is only a flimsy substitution for a core sense of self-worth and soul substance. Most any therapist would tell you this is not a solid plan for long-term mental health. Perhaps Solis is right. Perhaps it’s time to reevaluate “the system”—to move on to a more psychologically healthy phase of social media– giving us the opportunity to invest differently and get more substance out of our digital lifestyle—and  perhaps more meaning out of our lives as a whole. Here are some initial musings for 2014:

mindfulness1. Engage in mindfulness. I think one way to transcend the shallow cycle of self-involvement is to approach social media with a sense of mindfulness—that is, try experiencing the moment fully for yourself first before commenting or feeling compelled to share or garner feedback.  Stay present and conscious – with yourself and for yourself first and foremost. Stay in the moment. Observe, yes, but participate fully and mindfully  in your own life.

2. Make it valuable.  The second is also pretty practical, too. If you are in business, focus on your customer’s needs and therefore and serving up relevant, engaging content that is worth their time and attention. Make it about value—early and often.

3. Put it in context. For the most part, we’ve begun to embrace content marketing, but in 2014, we’ll become more sophisticated about its deployment. We’ll discover that context is essential—especially with respect to the specific social channels used, media, target audiences, times of day . . . the many variables that define and design its relevance.   Brands should start asking themselves, “How are people using a particular social channel?” and “What makes a channel unique?” Then they will create contextually relevant content based on those insights. More and more, marketers will discover content may be king, but the power is in the context.

4.   Communicate from the inside out. This has been my mantra for a couple of years—particularly for small businesses, but it’s expanding into the enterprise social media realm.  This may seem painfully obvious, but social media synergy happens, well, socially.  Collaboration is the best way to ignite engagement. It’s that simple, and it starts with your internal team. They know your business best, anyway. You pay them to make it their business, right?  Empower them instead of thwarting them on social profiles. Give them guidelines and messaging to carry forward, around, and through.  We are talking about cultivating the social employee. We cannot communicate externally until we communicate internally. Good to remember in just about any context.

Snack, nibble, taste5. Snack, nibble and taste. Content need not be a bitter pill or a long dreary blog post. Make it tasty, fun and delicious. Make a quick 60-second video. Share a serious of fun photos or a really cool infographic.  Video. Video. Video.  Short-form video—Twitter’s Vine app and Instagram’s 15-second video make it incredibly easy to create and share this short-form content, so take the time to not only understand how to use these platforms but also how users consume content on them.

6.  Divide and conquer. It’s time to reel in the scatter-shot approach. Cultivate a solid presence in one or two channels rather than dominate every single platform.  Re-purpose your content as webinars, blog posts, ebooks, videos and social media content. Go for frequency and volume.  Stop whipping yourself into a social media frenzy– unless you enjoy that sort of thing! And for heaven’s sake, go for LinkedIn—especially if you are not maximizing it already. Develop a comprehensive LI strategy that leverages leadership profiles, group participation and your company profile.  LinkedIn is poised for major growth and impact in 2014—and if you’re in business and not on there, you’ll be missing the boat. Watch for some big feature announcements.

Your content awaits  . . . What are your thoughts for social media mindfulness?

CONTACT ME ANY TIME!